Lopez and her Louboutins

Jennifer Lopez, at the MTV awards, in a ghastly dress, and Christian Louboutins.

No wonder shoe designer Christian Louboutin recently issued a statement saying that he would never stoop as low as doing a cheap range for the likes of H&M! Why would he, when his name is about to go even more global than H&M could ever take it thanks to J-Lo, whose next single - the first from her upcoming album Love - which she will premiere next Sunday at the American Music Awards - is called   Louboutins? 


Just to give you an idea of how big this is going to get, when J-Lo unofficially sanctioned Manolo Blahnik's sexed-up Timberland boots in her Jenny From The Block video in 2003, the style, which had been designed almost a decade earlier, had to be reissued, and supply couldn't meet up with demand.

Expect to see even more red soles, like, everywhere, which, unfortunately, could also be the kiss of death in terms of fashion credibility.